Renowned fashion house Louis Vuitton is adding a new PFP NFT collection to its Louis: The Game app. Instead of postcard NFTs, the new collectibles will feature the game’s character, Vivienne, in a variety of looks. According to the brand, the NFTs will be distributed through a raffle event. However, only 10 NFTs are available.
How to get one of these exclusive Louis Vuitton NFTs? Easy. Just reach a certain level in the game to qualify for the raffle. And lucky for you, the raffle runs until 4 August. So you still have plenty of time!
Louis Vuitton aims to educate players to learn about its history through NFT rewards
Launched in August last year, Louis Vuitton aims to educate players about its 200-year history through Louis: The Game. Here, players can join Vivienne, the game’s main character to explore the globe in search of 200 collectible candles to celebrate LV’s 200th birthday.
Each candle will consequently unlock stories about Louis, his family, and the Maison. Back then, players get a chance to win historical Louis Vuitton postcard NFTs just by playing the game.
Initially, there will be seven fantasy locations in the game, inspired by famous cities such as London and Paris. In its latest update, the game added two new locations with new challenges and collectibles for players. As mentioned, the 10 new NFTs by Louis Vuitton will feature Vivienne in a variety of looks.
To qualify for the NFT raffle, players will need to complete a range of missions. Some of these include clearing the first level and gathering 16 pages from a manuscript of Louis Vuitton in the game.
With over 2 million downloads on Google Play and App Store, Louis: The Game is a clever approach by LV to introduce the brand’s history to the public. Not to mention that players stand a chance to win exclusive Louis Vuitton NFTs without having to fork out a huge investment.
Similar to the game’s first launch, Wenew Labs (founded by Beeple artist Mike Winkelmann) created this second NFT drop in partnership with Possible, its sister company.