Luxury Giant LVMH Strikes Deals with Epic Games and Apple for Creative Transformation

The LVMH digital journey continues with a groundbreaking partnership with Epic Games to launch more unique experiences and products. So, what does this mean for the fashion house?


  • LVMH, one of the top NFT fashion brands, and Epic Games partner to create immersive experiences and expand their Web3 empire.
  • The fashion giant aims to utilize Epic Games’ 3D creation tools to launch more immersive digital experiences.
  • LVMH also announces their upcoming metaverse project, ‘The Journey,’ where users can enter an exclusive virtual world.
digital poster of LVMH virtual models in the metaverse on a desert-like background

LVMH continues its digital journey with an exciting partnership with Epic Games.

Why Did LVMH Partner With Digital Leaders Epic Games?

LVMH and Epic Games officially partnered to create new immersive experiences, the group revealed at the Viva Technology event. In essence, the luxury fashion giant aims to expand the Web3 empire for each LVMH Maison using Epic Games’ technologies.

After all, Epic Games is a force to be reckoned with in the video game industry. Fortnite, Unreal, and Infinity Blade are some of the best games this company created. These products are all backed by Epic Games’s Unreal Engine, Twinmotion, MetaHuman, and Reality Capture.

Each of these 3D creation tools helps users to create immersive digital experiences – and that’s exactly what LVMH is planning next.

image from a LVMH digital experience in the metaverse

LVMH joined the Web3 space back in 2021, launching multiple experiences and digital products since then.

Will There Be a LVMH Metaverse?

According to LVMH Group Managing Director Toni Belloni, “We have always been committed to innovations with the potential to bring our customers new experiences. Interactive games, which have developed into a full-fledged cultural phenomenon, are a perfect example. The partnership with Epic Games will accelerate our expertise in 3D tools and ecosystems, from the creation of new collections to ad campaigns and to our Maisons’ websites.”

Besides Epic Games, LVMH also revealed their upcoming metaverse project: ‘The Journey.’ Accordingly, users will be able to enter the metaverse, choose a portal, and enter a new virtual world with exclusive products and experiences.

This news confirms the luxury fashion group’s desire to prioritize Web3 and metaverse development, and for a good reason!

Metaverse Fashion: How Important is this Industry in the Web3 Space?

Although Web3 fashion had a slower start than other niches, it has been growing at lightspeed for the past year. Today, metaverse users are more willing than ever to invest in their virtual appearance. In fact, that’s the main reason why luxury fashion pioneers like Dolce & Gabbana caught on so quickly!

Soon enough, tens of high-end brands joined the metaverse too. From Burberry to Tiffany, Balmain, and Jimmy Choo, fashion leaders launched their own virtual products successfully.

Considering how the fashion industry thrived even during the bear market, projects such as the LVMH digital collaboration with Epic Games are just the beginning.

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