The beauty brand Mac Cosmetics has partnered with world-renowned artist Keith Haring to launch their debut NFT collection. Importantly this is the first cosmetics brand to enter the space in a completely charitable fashion.
The collection is named Viva Glam x Keith Haring and all primary sale proceeds will be donated to the Mac Viva Glam Fund. This fund supports the LGBTQ+ community and people living with or affected by HIV/Aids.
The collection will be available on OpenSea on April 10th. It will consist of three different tiers of NFTs. The pricing structure for the NFT collection has three tiers. Pricing ranges from $25 to $1000, with the high end being a 25 top-tier “icon” supply.
Mac’s NFT collection is also an extension of the physical collaboration with Keith Haring. As for the NFTs, Consensys (MetaMask) will ensure they can be bought by credit or debit card.
Charitable Component to Mac Cosmetics NFT Collection Entering the Metaverse
Mac Cosmetics Viva Glam program has raised over $500,000,000 globally. Moreover, this collection will be the 27th of the giveback program. Mac Cosmetics shared in a statement, “By allowing consumers to help those in need without having to buy a physical lipstick, this is the next step for the brand after 28 years of giveback.”
Just under 2 weeks ago Rihanna’s beauty brand Fenty announced they would be entering the metaverse. Following has been Mac Cosmetics, as there seems to be a movement towards virtual cosmetics and products.
Mac Cosmetics believes that everyone should have access to NFTs and the metaverse. They hope to keep using their platform to diversify their community through Web3.
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