Macy’s Will Host Its 96th Thanksgiving Parade in the Metaverse

April 10, 2024

2 min read

This year, Macy’s is launching their famous Thanksgiving Parade in the metaverse. The virtual experience is set to take place with the OnCyber metaverse and will feature artwork from five notable NFT Projects. Additionally, users will have the opportunity to earn free Macy’s NFTs. Players can access the Thanksgiving Parade metaverse experience on November 24th at 9 AM EST on Macy’s website.

macy's thanksgiving metaverse : There is a float of a blue reindeer in front of a virtual representation of the Macy's store in downtown New York.

Macy’s is bringing the 96th Thanksgiving Day celebration to the metaverse. Credit: BusinessWire/Macy’s.

Macy’s Thanksgiving Parade in the Metaverse?

This is not the first time that Macy’s has gone to the metaverse for Thanksgiving, as the retailer seems to be deepening its relationships with the Web3 industry. This follows a successful release of NFTs for last year’s parade.

For this year, the experience will include virtual galleries for NFT projects including VeeFriends, SupDucks, Boss Beauties, Cool Cats, and the influencer gmoney. Additionally, can vote for their favorite art which will become an NFT Parade Balloon for next year’s celebration. In fact, the first 100,000 people that vote via the website will receive free Macy’s NFTs.

How is the Metaverse Event Giving Back?

Furthermore, the event won’t end with the virtual experience on Thanksgiving Day. OnCyber will continue to host the NFT gallery for players to visit. To this end, Macy’s has teamed up with Big Brothers Big Sisters of America to provide 100% of the proceeds from the virtual gallery tickets to the organization. Tickets will go on sale for $50 beginning December 5th.

Finally, Macy’s continues to embrace Web3 as a way to engage fans in meaningful experiences. It seems they want “The World’s Largest Store” to have a prominent place in the metaverse.

Olivia Chen

As a graduate of journalism and a crypto enthusiast, Olivia Chen has been writing in this field for almost 7 years now. She specialized in breaking news about cryptocurrencies, especially Bitcoin. Her sharp eye for detail and quick wit ensure our readers are always up-to-date with the real-time events of the always-changing market.

READ FULL BIO

Disclaimer

NFTevening is an award-nominated media outlet that covers NFTs and the cryptocurrency industry. Opinions expressed on NFTevening are not investment advice. Before making any high-risk investments in cryptocurrency or digital assets, investors should conduct thorough research. Please be aware that any transfers and transactions are done at your own risk, and any losses incurred are entirely your responsibility. NFTevening does not endorse the purchase or sale of any cryptocurrencies or digital assets and is not an investment advisor. Additionally, please note that NFTevening participates in affiliate marketing.