Marriott Bonvoy, the popular travel program created by the Marriott hotel chain, has officially joined the NFT market. The company’s NFT collection, released on December 4th, aims to reveal the connection between travel and our sense of fulfillment.
Marriott Bonvoy taps into NFTs
Last weekend, travel program Marriott Bonvoy has released an exclusive NFT collection as part of the Art Basel Miami Beach 2021 modern art event. The digital assets were inspired by the group’s latest marketing campaign, titled “Power of Travel.”
Accordingly, the team collaborated with several digital artists, including JVY, TXREK, and Erick Nicolay. The NFTs were revealed at FaZe Forever in partnership with MoonPay, a crypto payment platform.
Surprisingly, three lucky attendees at the Miami Art Basel event won these NFTs. In addition, they have also received a whopping 200,000 points to use within the Marriott Bonvoy program.
Brian Povinelli, Senior Vice President at Marriott International, is excited about this new opportunity:
“We are excited to bring our extraordinary portfolio of hotel brands and endless experiences into this growing platform. We continuously seek opportunities to defy what is conventional and, with our entry in the digital goods space, we are further igniting the transformative power of travel in the virtual world while supporting this growing community of incredibly talented artists.”
More big names to join the metaverse
Having a brand as notable as Marriott International joining the NFT craze is beyond impressive. However, this is just the beginning, as the group aims to expand its metaverse presence in 2022.
Over the last quarter, many other respectable brands launched their own collections. The iconic McDonald’s USA, for instance, released 10 delicious McRib NFTs back in October. Meanwhile, real estate platform Hypomo confirmed the first metaverse connecting physical real estate with NFTs.