Miami’s iconic festival, Miami Swim Week, will debut its first fashion swimwear metaverse alongside real-life swimwear and resort wear collections. It is safe to say that, via this initiative, Miami Swim Week is diving head-first into the metaverse.
About Miami Swim Week 2022
This year’s Miami Swim Week will take place from July 13 to July 18 at Miami’s SLS South Beach Hotel. In addition to runway shows, the fashion week will introduce a swimwear metaverse and swimwear fashion NFTs. The metaverse fashion runway is fully interactive and accessible. As a result, it aims to break down the traditional barriers associated with the traditional fashion industry.
According to Moh Ducis, Founder & CEO of Miami Swim Week: “Digital swimwear fashion in a decentralized Metaverse provides a leveled playing field as well as equal opportunity and empowerment to designers and artists around the world. No one has ever seen this kind of digital fashion world we have created.”
In addition to the metaverse element, select events and shows will use exclusive NFTs as tickets; available to influencers, VIP guests and industry professionals. The fashion week is also partnering with the innovative fashion commerce app RUNWAY BUY. Through this collaboration, clothes showcased on the runway can be purchased in real-time via the cloud-based interactive video marketplace.
A step forward for fashion
Miami Swim Week joins the other Fashion Weeks that have introduced a metaverse element to their program. Recently, brands such as Tommy Hilfiger, Dundas, Dolce & Gabbana, and Elie Saab made waves after joining the lineup for Decentraland’s first-ever Metaverse Fashion Week.