Montreux Jazz Festival has partnered with OneOf to deliver environmentally sustainable NFTs for fans. OneOf is a green Web3 company and this NFT collection will feature Montreux Jazz Festival artists.
The NFT collection will feature artists like London-based designer Camille Walala and French artist Greg Guillemin. Montreux really wants to feature all the amazing artists who have performed at their festival. Furthermore, growing that bond between artists and fans.
“Innovation has always been at the heart of the Montreux Jazz Festival,” says Nick Bonard the CEO. The company feels as though NFTs will offer them the opportunity to support and collaborate with artists.
Montreux Jazz Festival Looks to Connect With Fans and Artists
The partnership with OneOf will allow the integration of Web3 and NFTs into Montreux’s business model in a sustainable way. The festival is happening this summer from July 1-16th and is held at Lake Geneva.
The NFT collection will be minted on the Tezos blockchain and include 5 Guillemin NFTs priced at 20$ each. Artwork includes portraits of Diana Ross, John Legend, Ashnikko, Woodkid and Arlo Parks.
As previously mentioned, OneOf is an eco-friendly Web3 company and they have recently partnered with Warner Music Group, iHeart Media and the Grammy Awards. Further, showing they have plenty of previous experience in the music industry.
Finally, Montreux Media Ventures is looking to create a long-term sustainable NFT model, beginning with this first collection. In addition, they plan on including experiential packages in the future as well as a financing tool for young emerging artists.
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