Bluechip NFT project Moonbirds announce that they have officially signed with leading entertainment platform United Talent Agency (UTA) to expand its brand globally. PROOF founder Kevin Rose announced the partnership via Twitter earlier this week. Read on to learn more about the deal and what it means for the NFT project.
Moonbirds x UTA: The Path Forward
United Talent Agency (UTA) is one of the worlds leading Hollywood agencies. According to Moonbirds parent company (PROOF) CEO Kevin Rose, the partnership also helps the brand expand its dimensions globally. He emphasizes that the brand is looking to extend beyond the existing web3 audiences. UTA is a 1,400 people strong team. They have expertise in film, television, music, video games, sports, books, branding and licensing, speaking, marketing, fine arts, broadcast, and more. UTA, the California-based company, has also slowly been diversifying into web3 by signing top NFT projects. These include CryptoPunks, DeadFellaz, and others under the guidance of Lesley Silverman, (Head of Web3).
The statement also proclaims that the agency will help the NFT brand to vet, broker, and execute partnerships. Furthermore, these partnerships will encompass opportunities across a variety of entertainment fields. “After meeting quite a few agencies, it was clear that UTA is uniquely positioned to push our brand into new markets. We’re already working on upcoming partnerships we know you’re going to love and couldn’t be more excited to kick off 2023 with a bang.” he stats on the Twitter thread announcing the partnership.
Moonbirds are a collection of 10,000 digital collectibles on the Ethereum network. The PFP project uses Owls as their avatar with different and unique traits and utilities. . The organization responsible for creating the collection is called PROOF. The company is also responsible for the Proof Collective and Grails projects. Moreover, Proof is founded by prominent NFT figures Kevin Rose and Justin Mezzel.