Mtn Dew To Host Esports Tournament Watch Party in Decentraland

MTN Dew Decentraland event poster

Popular drink brand and notable sports/Esports sponsor Mtn Dew is making its way into the Decentraland metaverse. Mtn Dew will be taking over Decentraland from July 14th to July 17th, along with PepsiCo Labs, esports powerhouse NYXL,and the Call of Duty League (CDL). Basically, the fan event will be a live watch party for the New York Subliners Major IV CDL tournament.

MTN Dew Decentraland event poster

Mtn Dew, which frequently sponsors sporting events, is hosting its first ever Esports event in the metaverse!

All about the Mtn Dew x NYXL Experience in Decentraland

Significantly, the MTN DEW-branded virtual space in Decentraland from July 14-17 is Mtn Dew’s first foray in the metaverse. Over the course of four days, MTN DEW and esports fans can watch a live stream of the New York Subliners Major IV tournament. What’s more, there will be a number of Mtn Dew-curated vibes for fans to enjoy when the action is over.

“The Decentraland event is about our commitment to connecting with DEW Nation in new and creative ways,” said Pat O’Toole, chief marketing officer, MTN DEW. O’Toole continued:

“This event works because MTN DEW fans tell us they are always looking for opportunities to engage with the brand, and Web3 opens up completely new ways to do that. We think fans will like what they see, and there is more to come.” 

The immersive MTN DEW and NYXL experience in Decentraland, will feature not just the New York Subliners, but all of the CDL teams competing. Aside from the competition, there will be a number of great activations. To list, these include DEW-themed wearables, and virtual mini-games. However, a couple of prizes on offer really take the cake.

To explain, fans will have a chance to win a RTFKT Clone X NFT. Also on offer is a VIP trip to the 2022 CDL Champs tournament in Los Angeles this August. If you want to be in the running, you can find rules and details here.

still from Mtn Dew Decentraland activation

Mtn Dew has its very own branded area within Decentraland.

Decentraland still a popular metaverse for major brands

As many will know, Decentraland is one of the most popular and most active metaverses at the present time. In fact, Decentraland and its main competitor, The Sandbox, tend to be the metaverses of choice. Not only when it comes to metaverse land investors, but also for brands looking to enter the metaverse.

Some of the massive brands and celebrities that have had activations in Decentraland prior to Mtn Dew include: Skechers, Vice, JP Morgan, Jason Derulo, and The Migos. By the same token, Decentraland also played host to the first ever tennis Grand Slam in the metaverse – The AO Decentraland.

Safe to say, Mtn Dew is in safe hands with Decentraland when it comes to its entry into web3. As a matter of fact, The Mtn Dew and NYXL Decentraland event is the first in a series of Web3 activations that Mtn dew parent company PepsiCo will be pursuing in the future.

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