Public Pressure is a new music NFT marketplace aiming to shake up the music industry. The marketplace will launch on Polkadot. Founded in 2016, Public Pressure began life as an online magazine. A women-led ecosystem, the company aims to unite artists and fans in the digital world. Unlike traditional music institutions, the NFT music world is completely open. Significantly, It is full of diverse voices. There is also a focus on inclusion, which is equally as crucial in today’s world.
This European Based Company have big plans for the future. Although they are just starting out in the NFT music world, they are setting their standards high. Giulia Maresca, Co-Founder and Chief Executive Officer, stated, “Public Pressure is kickstarting a new Italian Renaissance in the modern digital world. Our platform will take NFTs to the next level and bridge digital and physical worlds, creating a new economic engine.”
Public Pressure will work with a selection of high profile and emerging musicians, alongside visual Artists and brands. Undoubtedly, this is an essential first step to kickstart the music revolution. The first drop will include 50 NFTs. According to the Public Pressure whitepaper, “Fans will be able to collect their favourite Artists’ NFTs and exclusive content such as vinyl, cassettes, apparel, tickets, and other merchandise.” Music NFTs will only grow in popularity so this is a great step forward by Public Pressure.
The music NFT industry is growing at a fast speed. We have already seen music enter the digital era with record sales. Could this be the next step in making sure that artists are paid correctly? It also means that fans will be able to interact with their favourite artists on a whole new level.