NBA and Miami Heat legend Dwayne Wade teams up with Budweiser to drop the Budweiser Zero NFT collection. This initiative comes as the brand tries to build a fan base and create great experiences. The collection will release on May 24 at 2 p.m. ET.
Budverse Legends: Dwayne Wade x Budweiser Zero Edition
Since his retirement in the 2018/2019 season, the 3-time NBA champion has been actively involved in various business ventures. He hit the ground running by signing a lifetime deal with Li-Ning after his exit from the NBA. He also has ongoing partnerships with MISSION, Hisense, BallerTV, Stance, Budweiser, Mars Reel, Wade Cellars, 800° Woodfired Kitchen, and D. Wade Burgers.
In 2020, Dwayne Wade co-founded Budweiser Zero, your usual Bud but with only 50 calories. It is essentially a zero alcohol, zero sugar brew with a refreshing, full-flavored taste you expect from Budweiser. They made this product specifically for fans that want to enjoy a beer without alcohol.
According to the Utah Jazz owner, the partnership will leverage its unique capabilities and relationships to make a positive impact in the community. Together with Budweiser, Dwayne Wade will make a donation to create a grant program for minority-owned businesses in underserved communities across the US. This builds on his existing work with Social Change Fund United, which empowers communities of color and advocates for the rights of all Black lives.
Budweiser USA has been pretty active in the NFT space for a while now. Their many collections and collaborations are available on OpenSea. In addition, they recently released the Budverse roadmap 2022. This roadmap contains many interesting details, with Dwayne Wade’s Budverse Legends sitting right in the middle. The company has not explained the details of this roadmap, but they clearly have big plans for the space.