NFL NFTs will now be available after certain games thanks to Ticketmaster’s new NFT marketplace. The NFTs will be digital forms of game tickets. They will be given to those who purchase tickets through the platform. It was already done for the Cardinals vs 49ers game, and the next scheduled issuing of virtual commemorative ticket’s is for the Bears’ Thanksgiving trip to the Cardinals.
About the Digital NFL NFTs
The digital NFT tickets have been introduced by ticketing giant, Ticketmaster. They will give fans who are scanned into the game using a Ticketmaster SafeTix ticket an NFT, via a link sent to their email after a game they attend. Buying the tickets via Ticketmaster, StubHub or SeatGeek will make users eligible for the promotion, powered by Ticketmaster’s NFT Marketplace. The items “fall strictly into the collectable category”. This, therefore, means there is no major utility or share in the teams, as we’ve seen with other projects.
The league’s Club Business Development Senior Vice President has noted: “Leveraging the emerging world of NFTs is a new and exciting way for us to create additional value and to further engage with fans who attend select games by providing a virtual commemorative ticket. There is no better time than the upcoming holiday season to kick off this fun and engaging fan experience. Starting with the Chicago Bears and Detroit Lions Thanksgiving Day matchup.”
The NFTs will be made possible via the Polygon blockchain. Polygon is a Layer 2 Ethereum chain that is known for faster and cheaper transactions.
If you cannot make it to games in person, but still wish to buy an NFT, there are non-ticket NFTs coming soon. The league has stated: “In addition to the commemorative NFTs given to fans after attending select games, the marketplace will also offer a limited number of digital collectible NFTs across all 32 clubs for fans to purchase and collect. Fans will also have the opportunity to trade or sell their NFTs.”
In extension to this news, the league are also set to partner with NBA TopShot’s Dapper Labs to offer fans digital video NFTs to buy, sell and trade.
NFL Viewership Numbers
The NFL and wider sport of American Football is often classed as the biggest sport in the country. In the 2019 NFL season, the average regular-season attendance was 66,151. Despite the high sounding number, was the league’s lowest across the decade.
The league has proven time and time again that they have a huge audience. The most recent Superbowl was viewed by 91.63 million people in the US alone. Their clear massive audience could be beneficial for NFTs.
Of course, 91 million people who watch NFL won’t get into NFTs. But hopefully, in the near future, everyone who purchases any ticket via Ticketmaster for all games will receive an NFT. Currently, it is just in a testing stage, explaining why it isn’t yet being implemented for every fixture.
Why is this Important?
People in the NFT space are always questioned by “normies” about the utility of NFTs. This is the answer to that question. Imagine you had an NFT from an overtime Superbowl victory. Or even a special regular-season moment, like Odell Beckham Jr.’s famous catch against the Cowboys. Although not promised, imagine how much that could sell for, if the right buyer came up.