The new Nifty Pride NFT series includes ‘Bowie 1976’ by Playboy magazine and multimedia artist Shantell Martin. The three tokens form part of a wider project celebrating and fundraising for the LGBTQIA+ community, and the bidding starts today, 29th June.
Once Nifty marketplace auction finishes, all primary sales proceeds will go to GLAAD. This is a US non-governmental media monitoring organisation working for LGBT rights. In addition to the immediate auction revenue, Playboy has also announced a separate donation of $15,000 directly to the organisation. The iconic publication will also hand over all secondary sales profit to its partner artist, Martin.
Nifty Pride and ‘Bowie 1976’ NFT Series
The ‘Bowie 1976’ tokens are based on a 1976 Playboy interview with a then-29-year-old Bowie and legendary music writer-turned-film director, Cameron Crowe. Inspired by what they discussed, each work relates to a different theme. One token is ‘Sex’, another ‘Drugs’, and the third is ‘Rock ‘n’ Roll’.
To produce the NFTs, Martin took original footage and reimagined text with new imagery, including her trademark hand-drawn pictures. Observatory, a London-based content design agency, then produced animation and an AR experience, adding yet more to the offering. This is viewable through Adobe Aero AR App.
Nifty Pride is a much larger project than the ‘Bowie 1976’ NFTs alone, and involves five pairs of artists overall. These are Troye Sivan and Jason Ebeyer (‘BL00M2021‘), Charli XCX and Serwah (‘1700 B.C. (X.C.X.)’), The Knocks and Moist Breezy (‘Disco Fucks‘, Pabllo Vittar x Nicopanda x The Fabricant (‘#PrideWithPablo‘), and Playboy and Shantell Martin.
All work is in the GLAAD fundraising deal, so no matter which tokens people buy the organisation will benefit.
Find out more about Martin’s work and the AR experience here. Earlier this month, NFTEvening reported on Queenly, “the world’s first queer cryptogallery”. Meanwhile, in May we asked if NFTs themselves were becoming “another tool of systemic discrimination in the art world“.
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