Nissan x Toyota Prepare To Enter The Metaverse

Here’s the latest news for automobile and NFT enthusiasts. Japanese auto manufacturers, Nissan and Toyota, are preparing to enter the metaverse. Nissan has created a virtual showroom and Toyota builds a virtual workspace!

Nissan and Toyota Expand Business into Metaverse

According to Nikkei Asia, Nissan made a virtual reality version of its Nissan Crossing gallery in Tokyo using a platform of U.S. startup VRChat. The VR space features the new Ariya electric vehicle where exclusive visitors can join a virtual world tour.

Nissan will then use the virtual space as a showroom for the launch of its vehicles and other events. Through its Invisible-to-Visible augmented reality interface, Nissan is creating “limitless possibilities that will make driving more convenient, comfortable and exciting”.

Meanwhile, Toyota is building virtual workspaces for its employees. Its goal is to help them interact in a more immersive way. The workspace shows employees’ avatars that they can use to join in company meetings and events.

Toyota’s human resources and technical development teams already use the virtual workspaces. The car company said that it will expand it further into the metaverse.

According to an anonymous company representative, having virtual workspaces is another communication option Toyota wants to provide its staff.

“With more people working from home because of the coronavirus, we are providing young employees and others communication options within the company,” the company representative stated.

Car Companies and The Metaverse

The Japanese carmakers aren’t the only ones busy building their virtual office or business space. Its counterparts in Europe, Volkswagen and Mercedes Bens are also utilizing the emerging technology.

For instance, Volkswagen released an NFT collection and launched an NFT treasure hunt on the metaverse. In addition, Mercedes Bens hired five NFT artists to creatively reimagine its G-class series.

With this increasing interest in the Web3 space, we can expect to see other major car manufacturers join the metaverse.