No Mention of the Metaverse: Apple’s Bold Step with Spatial Computing

Apple's Pro Vision headset shocked many yesterday

Traders betting on a pump for metaverse projects were disappointed yesterday after Apple’s unveiled the Vision Pro headset. In fact, Apple shied away from any use of the term ‘metaverse’, instead calling it ‘Spatial Computing’. Let’s take a closer look at the $3500 mixed-reality headgear.


  • Apple did not mention the metaverse during the Apple Vision Pro announcement
  • Instead, Apple focused on a new phrase — “Spatial Computing”
  • The Vision Pro headset comes out later this year for $3,499.00
Apple's Pro Vision headset shocked many yesterday

Welcome to the Future, Apple is betting big on Spatial Computing
Image Credit: Apple

Unveiling the Apple Vision Pro

Apple holds an event every year – called the Worldwide Developers Conference – to show off new technology. This year was especially noteworthy. For the first time since 2014’s Apple Watch, the California-based tech company introduced a new product.

The Vision Pro headset represents Apple’s entrance into the world of mixed reality. The marketing team is careful not to use phrases like augmented reality, virtual reality, or metaverse, however. Instead, they champion the idea of a “spatial computer”.

Apple CEO Tim Cook stated, “It’s the first Apple product you look through and not at. Apple Vision Pro will introduce us to spatial computing.”

What is Spatial Computing?

Spatial computing involves creative immersive experiences that blend digital objects into physical spaces. Think screens and menus floating in mid-air, viewable only through a headset lens of course. Users can control apps and displays through the use of eye movement, hand gestures, and finger taps.

Unlike the metaverses shown in marketing from competitors like Meta, Apple does not believe in fully-immersive digital spaces. It does not want to create “virtual escapes”. In contrast, Apple’s Vision Pro headset is intended for short bursts of gaming, media consumption, and communication.

Bloomberg’s Apple tech reporter Mark Gurman confirmed this thinking. He writes, “I’ve been told pretty directly that the idea of a completely virtual world where users can escape to — like the can in Meta Platforms/Facebook’s vision of the future — is off-limits from Apple.”

This distinction may seem minor to some. However, it’s clearly a guiding principle for Apple as it attempts to onboard the world to the next phase of humanity’s relationship with digital environments.

Apple Vision Pro technology marks a huge advancement for mixed reality

Unlike Meta, Apple wants to blend reality with digital objects
Image Credit: Apple

What is the Apple Vision Headset?

The headset features Apple’s clean, minimalistic trademark style. The front of the headset is 3D-formed laminated glass that blends into an aluminum frame. The frame has a button that operates a built-in camera allowing users to take photos and videos. The headband holds audio pods — no more lost earbuds!

Individuals who wear glasses are going to be able to use the headset, of course. The glass sits too close to the face to wear glasses. As a result, Apple partnered with Zeiss to create prescription Visio Pro lenses.

Apple's Vision Pro headset is a testament to clean design

Apple has always had beautiful products known for simplicity and modernity
Image Credit: Apple

Apple’s Vice President of Technology Development Mike Rockwell stated, “Creating our first spatial computer required invention across nearly every facet of the system. Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever.”

The Apple Pro Vision headset will be available in early 2024 for the price tag of $3,499.




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