The Ocean Race, one of the leading sailing races worldwide, partnered with Accenture for new e-sailing metaverse experiences. Together, the two will offer e-commerce features, VIP virtual events, and premium access to team stats. These new features aim to enhance players’ experience on The Ocean Race’s top Web3 game, Virtual Regatta.
Why Did ‘The Ocean Race’ Partner With ‘Accenture’ for a New Metaverse Experience?
The prestigious sailing race, The Ocean Race, upgrades its e-sailing blockchain game via Virtual Regatta. Accordingly, players can attend new virtual events and check out live team stats. In addition, Virtual Regatta also welcomes brands who want to showcase Merch, wearables, and other digital assets. Considering The Ocean Race’s reputation, this is a valuable e-commerce opportunity.
The Ocean Race has had the same goal since its foundation in 1973: to protect the seas. Together with Accenture, the group brought this mission to the metaverse too. For example, users can explore a virtual tent called Racing With Purpose (the same as The Ocean Race’s sustainability program). From learning areas to free programs for children and teens, visitors can discover how they can protect water worldwide.
“We are entering the metaverse and our collaboration with Virtual Regatta and Accenture because we are explorers and pioneers,” said The Ocean Race’s chairman Richard Brisius. “Since 1973 we have sought new ways for people to engage with what is happening in the ocean.”
What Is Virtual Regatta?
Founded in 2010, Virtual Regatta is among the leading e-Sailing companies. This brand creates a bridge between virtual and physical sailing sports games. Thanks to its advanced 3D technology, users can now participate in the most prestigious sailing races, including The Ocean Race, Fastnet, Route du Rhum, and more.
At the time of writing, Virtual Regatta boasts over 1,5 million players and 50 official e-sailing races every year. Nevertheless, this metaverse journey is just starting to take shape – and The Ocean Race’s partnership with Accenture is part of this upgrade.
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