Because of a new partnership, Old Navy has released Bored Ape Yacht Club (BAYC) T-shirts on its website. The shirt, which is listed on the Old Navy/Gap website depicts BAYC #7285 on a grey T-shirt. The price of the shirt is currently $18.99.
Old Navy and BAYC have partnered to create this T-shirt together. What’s interesting about this is by looking at first glance, it doesn’t seem like BAYC #7285 is owned by Old Navy at all. Instead, the owner, as discovered by The Bored Ape Gazette seems to be the Twitter user, @dora_and_dolly. Usually, licensing rights are reserved for the owner of the individual NFT on the blockchain. So, potentially, in this case, @dora_and_dolly might be Old Navy, or they have compensated them for this particular deal.
You can find the T-shirt on the Gap/Old Navy site here.
Old Navy is an American clothing retailer which has been owned by Gap since 1993. It was founded in 1994 and has since built 1,106 locations, and as of 2019, had a revenue of $4 billion.
The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, San Francisco, Manila, and Mexico City.
Although they have branches in other places, the majority of their stores are in the United States and North America.
The Future of Fashion Collabs
According to GQ, this Old Navy x BAYC collaboration is only the first from the US fashion giant. Apparently, it is a part of an upcoming line that will feature character likenesses from several popular NFT collections.
Hopefully, we get to see some more blue-chip NFTs promoted by Old Navy in-store and online through the creation of merchandise. According to Hypebeast, we are set to see more pieces featuring six different Bored Apes, 11 Mutant Apes, one CryptoPunk, and, later this season, six CloneX NFTs from a collaboration with the virtual sneaker maker RTFKT.
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