Paris Hilton is doubling down on NFTs. The hotel heiress, now a world-renowned business and media icon announced that she has invested in Origin Protocol and joined as an advisor. She will be supporting the platform’s mission of making NFTs mainstream and delivering value to top celebrities and more.
NFTs as the future of creator economy – Paris Hilton
Paris Hilton is not new to the NFT Space. Back in April, she launched her own NFT Collection through a collaboration with designer Blake Kathryn. One of the pieces, called the Iconic Crypto Queen, sold for over $1.1 Million. To date, it is the most successful NFT sale by a female creator on Nifty Gateway.
Hilton is also an avid art and NFT Collector. She owns over 130 NFTs in her Nifty Gateway account including the work of prominent digital artist Marcel Van Luit.
In a blog post, Hilton shared why she is drawn to NFTs. “I see NFTs, or non-fungible tokens, as the future of the creator economy,” she said. “Whether art or music or fashion or design, NFTs allow me to express myself and allow all creators to directly reach their audience, creating a new type of marketplace.”
Origin Protocol has worked with a string of celebrities so far, including DJ 3Lau and Youtuber-turned-boxer Jake Paul, to launch their own NFT Collection. The platform also hosted the auction for the iconic Charlie Bit My Finger Meme, which pulled over $700,000.
“As NFTs continue to become increasingly popular amongst content creators, it was a no-brainer to have Paris join our team at Origin Protocol,” Liu and fellow Origin co-founder Josh Fraser told The Post in a statement. “Her knowledge and expertise in content creation bring a fresh perspective to space.”
Paris Hilton revived the “famous for being famous” phenomenon. She knows her way around content creation and even legally protecting it. That’s hot, loves it and sliving are Hilton’s catchphrases which are all legally trademarked.
Hilton has parlayed her media fame and turned it into a global brand with 19 product lines and 50 boutiques worldwide. She has a club resort in the Philippines and her perfume line alone has brought in over US$2.5 billion in revenue to date. With this kind of success, Original Protocol is confident that Hilton can give strategic advice on delivering value with NFTs for top-tier creators like celebrities, influencers and brands.
NFTs and Celebrities
NFTs empower celebrities and creative content creators to control their work and in turn, how to monetize it. For example, Lindsay Lohan released an NFT track without the participation of a giant music label. She auctioned off her track for $85,000 and received all the proceeds. On top of that, she will enjoy perpetual royalties every time her track is traded. To conclude, NFTs give creators and artists a golden opportunity to the sole distribution channel of their work.
There’s no doubt that celebrities helped put NFTs in the spotlight. However, the value of NFTs goes beyond the celebrity phenomenon. There’s utility and the technology really solves real market problems like counterfeiting and lack of verifiable proof of authenticity.
Needless to say, celebrities play a crucial role in raising awareness for mainstream viability. We cannot discount the fact that fans are willing to pay extra for exclusive content or experience from their favorite celebrities. As such, the only question at this point is who’s the next?