Blackhawk Network, a global branded payments provider, is collaborating with NFT and blockchain wallet leader, Bitski. The partnership launches an NFT gift card that offers virtual and real-world utilities.
Blackhawk, Bitski, and AMC Theatres Partner to Promote Kryptoz NFTs via Gift Card
Blackhawk Network’s collaboration with Bitski and AMC Theatres is the world’s first NFT promotion with the purchase of a gift card. Through the partnership, the first 100 people to purchase an AMC Theatres® gift card of $50 or more will receive one of the 100 limited-edition NFTs.
The artist behind the NFTs is Jon Shelley a.k.a. Kryptoz who has worked as a senior 3D artist for over a decade. He contributed to films including Marvel’s Black Panther, Fantastic Beasts: The Crimes of Grindelwald, and The Christmas Chronicles. Moreover, Shelley also worked on the game cinematics for League of Legends and Elder Scrolls Online: Elsweyr. In addition, he is also known for his iconic avatars and has sold multiple collections to fans of his art.
Basically, gift card recipients can access the Kryptoz NFT by registering and redeeming the promotion via Bitski. After that, they are free to collect or resell the NFT, cash in on the hidden rewards, or use the NFT in the metaverse.
According to an-Lukas Wolf, Sr. Director, Commerce Strategy at Blackhawk Network:
“The opportunity for brands to engage consumers via exciting and authentic NFT promotions and products has the potential to be one of the most trailblazing customer loyalty opportunities in the next decade. Our collaboration with Bitski allows us to enable incredible NFT collaborations with brands, including AMC Theatres® and Giftcards.com.”
Michael Gubman, VP of Bitski, said that they aim to allow mainstream brands to bypass the crypto complexity of early marketplaces.
“Bitski is here to make the metaverse accessible to anyone regardless of blockchain experience. We are thrilled to offer a simple NFT redemption solution with Blackhawk Network and AMC. We consider this a notable step in helping retailers and consumers transition to Web3.”
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