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Polygon and Salesforce have teamed up to create an NFT management platform. The partnership represents a noticeable collaboration between the world’s biggest customer relationship management (CRM) platform, Salesforce, and a prominent blockchain network, Polygon.
Credit: Salesforce
Salesforce and Polygon: Loyalty Programs with NFT Integration
Ryan Wyatt, president at Polygon Labs, announced on Thursday via Twitter that the company would assist Salesforce clients in adopting Polygon through its management platform. This will enable them to establish token-based loyalty schemes. Further, the development follows Salesforce’s recent statement on March 15. The statement revealed the expansion of its client services to encompass NFT loyalty program management.
The collaboration will focus on developing a cutting-edge NFT management platform. It aims to bring NFT capabilities to Salesforce’s clients while bolstering Polygon’s standing in the enterprise sector. The partnership also seeks to enable Salesforce clients to create token-based loyalty programs, following a successful pilot program that saw over 250,000 transactions and involvement from well-known brands like Mattel and Crown Royal.
Beyond Polygon: Salesforce’s Web3 Foray and NFT Adoption
Apart from the recent partnership with Polygon, Salesforce recently unveiled the limited release of Salesforce Web3. The platform is designed to help companies create, manage, and deploy NFTs efficiently and sustainably.
Moreover, top Salesforce figures have spoken about the firm’s intention to delve into the NFT domain in the past. At an exclusive virtual gathering, Co-CEOs Marc Benioff and Bret Taylor discussed their approach for doing so. Additionally, Mathew Sweezey, the Director of Market Strategy, shared in a December blog post outlining his forecasts that trailblazing brands will explore practical applications of NFTs in the upcoming year.
The Growing Intersection of SaaS and NFTs
As the recent Polygon and Salesforce partnership highlights, the line between physical and digital realities becomes increasingly blurred. SaaS companies like Salesforce are at the forefront of NFT adoption. SaaS firms are well-positioned to incorporate NFTs into their services, given their inherent digital operation. By teaming up with SaaS companies, brands can effectively harness NFTs while tapping into software professionals’ expertise. Salesforce executives have even suggested that cryptocurrency wallets may soon become the “new cookies,” further emphasizing the growing recognition and utilization of web3 technologies.
The alliance of Salesforce and Polygon marks a substantial milestone for the wider incorporation of NFTs within the business realm. As additional SaaS enterprises delve into NFT integration, the symbiosis between software and NFTs will grow more apparent. It’s likely that further advancements and broader applications of NFTs will emerge across diverse sectors. This is especially true with pioneers like Salesforce leading the charge.
