‘Project NAYOM1’ is a luxury phygital collectible created by the shoe company, Casadei and digital fashion company, Another-1. The launch celebrates 10 years of Casadei’s Blade silhouette of heels. The heels have been given a futuristic makeover, and alongside 1000 pairs of physical ‘NAYOM1 Blade’ heels, will be turned into an exclusive NFT collection.
The Art Behind Project NAYOM1
Creatively directed by Casadei’s designer Ricardo Cook and artistically supported by renowned digital artist HardMetaCore, the drop takes inspiration from the futuristic aesthetics in the remake of the cult film, Blade Runner, set in a dystopian future in the year 2049. ‘Project NAOMI1’ draws influence from one of the movie’s most memorable characters, the JOi hologram, around which the ‘NAYOM1’ PFP avatars are built around in order to model their metaverse garments and futuristic Casadei heels.
‘Project NAYOMI1’ is a statement collection, building on the ever-changing future of fashion. It’s a collaboration between two like-minded companies, one traditionally physical and one digital, to shake up the status quo and set new standards in the luxury fashion world.
The Physical Shoes
Alongside the NFT collection, physical shoes will be launched. Each of these is NFC-chipped, allowing for collectors to connect the physical and digital wearables and PFP avatars. The buyers of the 1000 limited pairs will receive:
- Phygital Casadei NFT Collectible
- Limited Edtion Blade Physical Heels
- Exclusive DeCentraland Wearable
- Unique PFP Avatar (designed by HardMetaCore)
The Project NAYOM1 Launch
Project NAYOM1 is set to launch during the ongoing Milan Fashion Week at a physical event at the Casadei Vei Via Sant’Andrea 1, Milano store. Physical versions of the shoes have been on display at the famous fashion event. Also, a digital launch will happen on DeCentraland, as a metaverse fashion experience.
Casadei is a shoe factory, founded in Rimini in 1958, that produced sandals for the national and international markets. Cesare Casadei is the son of the founder and current Creative Director. Alongside his team of designers, they still make shoes in Italy, with a focus on high-quality products, with refined details.
Now, through Project NAYOM1, they are taking a modern step into the digital space.
Another-1 is a web3 luxury platform working with Casadei on the ‘Project NAYOM1’ venture. It is built on the Polygon blockchain, and users are able to build, collect, stake and trade digital fashion that’s metaverse ready. Also, their physical goods are certified and backed by NFC technology to support the metaverse interoperability. Another-1 serves as a one-stop shop for a new transcending asset class that merges realities to create a dynamic ecosystem of hypebeasts, designers, brands, and resellers secured on-chain.