Puma is the latest brand to purchase a decentralized URL. The German sportswear brand also changed its Twitter handle to Puma.eth.
According to their OpenSea account, the brand has invested in various feline NFTs such as Lazy Lions, Gutter Cat Gang, Cool Cats NFT and Catblox.
Puma ENS Domain ranks 13 in the .eth leaderboard
Major sports brands such as Nike and Adidas already have made their debut in Web 3 with a big splash. Previously, Adidas Originals launched an NFT collaboration with Bored Ape Yacht Club, PUNKS Comic, and gmoney. Whereas Nike acquired the virtual sneakers and collectibles brand RTFKT.
Likewise, Puma is leaving no stone unturned. Just recently, they collaborated with Gutter Cat Gang.
Talking about the leaderboard of .ETH domain, parishilton.eth and shaq.eth, rank first and second respectively.
More about the ENS domain
According to Dune Analytics, the Ethereum Name Service has a total of 724,096 ENS names created (at the time of writing). Significantly, the highest number of monthly registrations occurred in the last few months.
Besides, Unstoppable Domains, ENS’ competitor, has over 2 million domains registered. Moreover, it recently launched Login, a single-sign-on service for Ethereum and Polygon. Clearly, Web 3 users are increasingly using decentralized URLs for digital identities as more DApps, wallets, exchanges, and marketplaces support NFT usernames.
According to an ENS Medium post, all .ETH names are NFTs that can be “easily plugged into the ever-expanding NFT ecosystem.” Some of the advantages of having an ENS name include the ability to receive any cryptocurrency, token, or blockchain-based asset, as well as point to a decentralized website and store profile information such as an avatar, email address, or Twitter handle.