Ralph Lauren has joined the Web3 world with NFT invites! Significantly, the brand is inviting guests to a private party using NFT invites and is now accepting crypto at its Miami store. This marks the first time Ralph Lauren has embraced crypto payments. So, if you’re into fashion and blockchain technology, this is an event you won’t want to miss!
Ralph Lauren Makes History with NFT Tokens and Cryptocurrency Acceptance
Ralph Lauren, the American apparel retailer, has made history by accepting cryptocurrency for the first time at its Miami Design District store. The company also aims to enhance the crypto-native experience. Markedly, the luxury brand has teamed up with Poolsuite, an online leisure community that is deeply connected to the Miami lifestyle. As part of their multi-tiered partnership, Ralph Lauren is providing an NFT gifting experience to its customers.
So, what do we know about Poolsuite? Well, Poolsuite, a vaporwave digital neighborhood known for Poolside.fm, sold NFT memberships for its “Internet Leisure Corporation” in November 2021. Almost one year later, it minted a secondary collection, “Grand Leisure.” Commemorative Ralph Lauren tokens have now been sent to Poolsuite NFT holders. Excitingly, these NFTs represent tickets to the private party at a Miami estate in late April. Significantly, over 2,700 addresses have received the NFTs. Furthermore, holders of Poolsuite’s Grand Leisure collection can update their “Leisurist” avatars with Ralph Lauren-inspired digital looks from the retailer’s recent runway show in Los Angeles.
It’s exciting to see Ralph Lauren’s first steps to embracing NFTs, crypto, and Web3. They are now accepting a range of cryptocurrencies including bitcoin (BTC), ether (ETH), apecoin, and USDC. Additionally, they are using NFTs as tickets to an exclusive event. Ultimately, these moves reflect Ralph Lauren’s growing interest in web3 and their desire to accommodate customers using crypto.