NFT Evening NFT Evening
    Facebook Twitter Instagram Reddit
    NFT Evening NFT Evening
    • News
      • Collectibles
      • Crypto Art
      • Blockchain games
      • Metaverse
      • Music
      • Interviews
    • Guides
      • Top NFT Projects
      • Top Blockchain Games
      • NFT Marketplaces and Tools
    • Learn here!
      • What is an NFT?
      • How to keep your NFTs safe
      • NFT Glossary
    • NFT Calendar
      • NFT Drops
      • NFT Conferences
    NFT Evening NFT Evening
    Metaverse

    Home » News » Metaverse » Ralph Lauren’s Roblox Fashion Sees Success but will Real NFTs Follow?

    Ralph Lauren’s Roblox Fashion Sees Success but will Real NFTs Follow?

    By TheoDecember 27, 2021Updated:September 19, 20223 Mins Read

    Ralph Lauren is ready to capture the opportunities in the Metaverse and Roblox is its first stop! The iconic American fashion lifestyle brand opened a 24/7 digital store on Roblox. This move extends their customer base to the gaming platform’s 47 million daily active users.

    Virtual puffer jackets, checkered beanies and other retro skiwear for the winter season are now up for grabs for under $5!

    Ralph Lauren Opened a Digital Store on Roblox
    Ralph Lauren is the latest fashion brand to create a Metaverse presence with its digital store on Roblox! Credit: Roblox

    Understanding Ralph Lauren’s Roblox Move

    Metaverse adoption is gaining ground. Thus, the need to create a virtual identity is becoming second nature to the more tech-savvy crowd. This is the same group that populates the crypto and NFT Space. As such, it’s not surprising that NFT owners use their Bored Ape, Meebit, CryptoPunk or Hashmask as PFP. Now the trend is headed to more customization so the demand for wearables is as real as it gets.

    One of Metaverse’s hooks is that it offers a more immersive and three-dimensional experience. So gaming platforms are the most obvious entry point. This is why in 2012, Diesel began selling clothing and furniture on The Sims. In 2019, Louis Vuitton developed ‘skins’ — an in-game purchase that changes a player’s appearance— for players in League of Legends.

    Now fashion brands are on the move to take over digital wearables through NFTs. Last fall, Dolce & Gabbana broke the fashion NFT sales record by selling out its latest collection for 1,885.719 ETH or almost  $6 Million. Digital fashion sneaker brand RTFKT is now under the Nike umbrella. This groundbreaking news further affirms that NFTs are going mainstream.

    NFTs make sense for the fashion industry because they eliminate many operational challenges. With a digital item, there is no need to buy raw materials, produce the clothing and ship it around the world. The brands can focus on content creation and marketing in order to convert it to sales. Meanwhile, consumers can own the hottest trending pieces in just a few clicks. So it’s a win-win for both sides.

    With how things are going, a Ralph Lauren NFT Collection is certainly on the horizon!

    Digital Wearables Economy

    According to Morgan Stanley, the metaverse could help luxury brands expand their total addressable market by over 10% by 2030. That percentage means $50 billion in additional revenues so the clamor to build a digital presence is understandable.

    Consumers are willing to spend on digital wearables because it satisfies the aspirational come-on without breaking the bank. For example, in September 2021, Balenciaga launched Fortnite “skins” priced at 1,000 V-Bucks (the currency used on Fortnite), equivalent to about $8. Meanwhile, Ralph Lauren is selling its winter apparel on Roblox for only $3 to $5.

    Yes, physical items luxury items are selling for thousands of dollars but we are talking about millions of NEW customers. So the opportunities in the Metaverse could really propel the first movers to new heights. Lucky for Ralph Lauren, they are headed in the right direction to own this new emerging segment!

    Join Our New "To The Moon" daily Newsletter

    Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts & stay on top 👊🌚

    Thank you!

    You have successfully joined our subscriber list.

    .

     


    All investment/financial opinions expressed by NFTevening.com are not recommendations.

    This article is educational material.

    As always, make your own research prior to making any kind of investment.

    Roblox
    Previous ArticleTwitter User Brags About Receiving 4 ETH From ‘Idiot’ BAYC Collector
    Next Article HODL your $SOS! Soon you May be Able to Buy NFTs With it
    Theo
    • LinkedIn

    Theo is NFTevening co-founder. He has been in the digital marketing & Media industry for the past 7 years and is involved in several big publishing companies - Reaching 35Millions users monthly across 20 different countries. He is a nostalgic gamer, a Witcher-fan and a huge NFT-enthusiast !

    More great NFT Evening content:

    PEDIGREE® Enters The Metaverse To Combat Pet Homelessness

    January 25, 2023

    Woodstock World Brings the Iconic 1969 Festival into the Metaverse

    January 23, 2023

    University Of Singapore Invent VR Glove To Let You Feel Inside the Metaverse

    January 19, 2023

    The Australian Open Launches An Experience in Roblox

    January 13, 2023

    The Metaverse Could Be Worth $5 Trillion By 2030: McKinsey Report

    January 10, 2023

    LG Electronics Partners With PIXELYNX To Enter The Metaverse

    January 6, 2023

    H&M Launch ‘Loooptopia’ Experience In The Metaverse

    January 5, 2023

    Puss In Boots Quest in The Sandbox Metaverse May Win You a Free NFT

    December 24, 2022
    Latest NFT News

    NFL Rivals’ Digital Player Cards Drop First NFTs Tomorrow

    January 26, 2023

    Web3 Gaming Platform ‘Fractal’ Expands Onto The Polygon Network

    January 26, 2023

    Oreo Biscuits Creates Its Own Oreoverse Metaverse

    January 26, 2023

    Kevin Rose Gets Scammed For Millions Worth Of NFTs

    January 26, 2023

    Alethea AI Launches Text Prompt to NFT Avatar App: CharacterGPT

    January 26, 2023

    Pudgy Penguins Lil Pudgys Can Now Travel Across Chains!

    January 25, 2023

    GEN-X NFTs: The ’80s-Themed Collection Designed for an Entire Generation

    January 25, 2023

    Queer Museum of Digital Art Drops First Artist Grant Program NFT

    January 25, 2023
    Get The FREE Exclusive Report
    CLICK HERE

    NFTevening is the biggest website for NFT news. We cover; breaking news, upcoming mints, plus, interviews with top NFT artists and projects. Put simply, we are the best place for new and experienced non-fungible token fans — making content fun & accessible

    Privacy policy
    Terms and conditions

    Article Categories
    • Blockchain games
    • Collectibles
    • Crypto Art
    • Guides
    • Interviews
    • Metaverse
    • Music
    • News
    • NFT Marketplaces and Tools
    • Sponsored Content
    • Top Blockchain Games
    • Top NFT Projects
    NFT Calendar
    • Today’s NFT Drops
    • Upcoming NFT Drops
    • Solana NFT Drops
    • NFT Calendar
    • NFT Calendar : Add Your NFT Event
    Get In Touch
    • Advertise (Media Kit)
    • Collaboration and Press Releases
    • Job Opportunities
    • About Us
    • Contact Us
    NFT Beginners Guides
    • How to Sell NFT Art
    • How to Create NFT Art
    • How to Display NFT Art
    • How To Make Passive Income With NFTs
    • Best Crypto Wallet
    • Best NFT Coins
    • Best NFT Rarity Tools
    • What is a DAO ?
    • What Are Crypto Gas Fees ?

    Type above and press Enter to search. Press Esc to cancel.