Reviving the Spirit of Steve McQueen: NFT Collection Celebrates Racing and Coolness

Hollywood legend Steve McQueen, renowned as the ‘King of Cool,’ is now part of the Web3 space. A new NFT collection, celebrating his passion for motorcycle racing, is set to honor his legacy. Read on to find out how you can purchase Steve McQueen NFTs.


  • A new NFT collection honoring Hollywood legend Steve McQueen, known as the ‘King of Cool,’ is set to launch on July 14.
  • The collection includes 1,000 generative art collectibles, each providing access to a virtual Triumph Bonneville T100 Motorcycle and membership to the King of Cool Racing Team.
  • Members will have access to future token-gated content, events, and games, continuing McQueen’s legacy in the digital realm.

A screenshot of a Steve McQueen movie.

1000 Steve McQueen NFTs

The McQueen Estate is teaming up with Verified Labs, artist Michael Kalish, Triumph Motorcycles, and IEL. Together, they’re releasing 1,000 NFTs that honor Steve McQueen’s passion for motorcycles.

This collection, set to launch on ThetaDrop on July 14, is inspired by a 2022 portrait of McQueen by Kalish. Moreover, McQueen’s grandson, Chase, has also contributed to the project, adding a unique, personal touch.

Purchasers of the ‘King of Cool Racing Team’ Steve McQueen NFTs will receive a digital motorcycle shipping crate. Upon opening, they will discover a unique, virtual Triumph Bonneville T100 Motorcycle. 

This reveal will grant them membership into the King of Cool Racing Team and unlock access to future token-gated content, events, and games. Each digital asset also includes a 3D Steve McQueen portrait, viewable in high detail through a virtual reality headset or Sony’s Spatial Reality Display.

All About Legacy

McQueen, renowned for his roles in “The Cincinnati Kid,” “The Magnificent Seven,” and “The Towering Inferno,” was more than just an actor; he was also a passionate motorcycle enthusiast. In fact, he collected numerous Triumph motorcycles and Hot Rods, and even participated in several races.

On the other hand, Justin Trevor Winters, co-founder, and CEO of Verified Labs, emphasized the importance of preserving McQueen’s legacy. He stated, “The truth is, it’s all about legacy.” Furthermore, he added, “We wanted to make sure we did our part to help McQueen live on for future generations.”

The Steve McQueen NFT collection is a testament to McQueen’s influence on Americana, a theme that has inspired Kalish’s work. “There is so much overlap in our love of cars, motorcycles, family, American Iconic objects and moments,” Kalish said.

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