A new Rob Weiss crypto show is coming, ‘Hold On For Dear Life’, a nod to the crypto term HODL. The Emmy-nominated writer, known for ‘Entourage’, will executive produce and direct the series.
Centred on a young tech founder, Mel, the story follows her attempts to launch a new token named after her friend, Aveer, who disappeared. In terms of content, we’re promised a deep dive into crypto culture. Obviously, that means characters ranging from scheming to loveable, weird to inspiring. Production begins this month, and will take place in Puerto Rico.
The Rob Weiss Crypto Show, in Rob Weiss’ Words
“When I read the ‘Hold On for Dear Life’ pilot, I felt as if I had been transported into a fresh and unique universe ,” Weiss said of the new series. “The world of currency is rapidly changing, and ‘Hold On for Dear Life’ will both illuminate and entertain at the same time.”
In addition to Weiss, the show’s credits include Beacon Pictures’ Mark Pennell. Satoshi Nakamoto Productions and the MAP Group are also involved. Adding serious legitimacy, semi-anonymous crypto insider Suhh Toshee is the writer.
“Crypto is about community. The show is an extension of that community,” said Beacon Pictures CEO Mark Pennell. He then explained the goal was creating an “opportunity for crypto entrepreneurs to participate in a show that reflects many of their own stories.”
More than Crypto On Screen
All things considered, ‘Hold On For Dear Life’ is about more than fiction. The ten-episode series will be the first in the world to tokenise its own profits through an ERC20 security token.
FDL tokens — For Dear Life — are available now on the Scrutinize marketplace. To that end, owners will receive a pro-rata portion of series profits through the NFTs, which are built on Ethereum and pay dividends directly into digital wallets.
It’s important to note this is all possible thanks to Sator’s blockchain and decentralised app. Launched in May, the platform was set up to allow people to earn NFTs and other rewards by watching their favourite TV show. Without doubt, ‘Hold On For Dear Life’ is the first show to use the system. Nevertheless, we are expecting more to jump aboard in the future. However, other television shows, stations, and networks have minted NFTs before. For example, BallerTV. Meanwhile, ‘The Walking Dead‘ is alive and well in The Sandbox metaverse.