English Rugby League club, Warrington Wolves have become a world-first for rugby, introducing their own NFT collection. They felt it was very important to take the step into NFTs, which they said is one of the platforms that their younger supporters are interested in.
About the Rugby League NFTs
Warrington Wolves of the Rugby Super League are releasing their first collection of NFTs on Opensea. The first release is based around their star halfback, George Williams. The NFTs are limited to only seven and cost 0.14 ETH, currently $657. They come with unlockable content: a personalised video message and a physical framed Wolves shirt signed by the England international.
The chief executive of the club, Karl Fitzpatrick believes the introduction of NFTs are essential to the togetherness of the club to their younger fans: “I think a number of supporters are still trying to get their head around it, but we’ve had quite a lot of positive feedback in terms of the club being at the forefront of new media and new platforms, It demonstrates we are willing to push the boundaries and innovate, and being progressive is one of our core values. One of our core values is to be progressive and therefore I think it’s really important we entered this digital space because these are the platforms younger supporters and audiences are engaged in. It’s important we as a club are on these platforms and speaking a language young people understand.”
About the Viewership Numbers
Whenever a sports league steps into the NFT space, it is important to look at the viewership figures. Also how engaged their fans are in the game. The average viewership for the Rugby Super League on Sky Sports for 2021 is 150,000. This is the highest in the last six years. Each game has an average attendance of 8,441 across the league. In the UK, Rugby League is more popular in the North of England, whereas the Rugby Union is mainly played in Southern England, Wales, Scotland and Ireland.
These numbers are large, and based on only UK viewership. Opensea has just over 100,000 users a week, as of September of this year. So this number of people coming in from the Rugby League would be beneficial to the space.