Electronics giant Samsung is partnering with auction house Sotheby’s for the new “Natively Digital” NFT auction. The show, which runs from June 4-10, will feature Samsung’s elite QLED 8K TVs. They will be used to display the digital artwork up for bidding.
Because NFT art is natively digital, having the best-quality screens for public showings is essential. “We’re proud that our wide-ranging portfolio has been chosen to bring the exhibition and these unique pieces of art to life,” said Deep Halder, head of TV/AV Retail & Content Services at Samsung UK.
Sotheby’s auction on track to set records
The Sotheby’s auction is sure to dominate the NFT world over the next few days. It has already attracted big names and rare works. The fact that a company like Samsung would partner for the event is a good indication that the crypto art world is picking up speed.
The auction is being framed as an effort to educate “traditional” audiences about the value of NFTs. The inclusion of cutting-edge TVs in that presentation could help ease newcomers into the idea of digital art. It remains to be seen how many of the works will sell for record-setting numbers, but at least a few headlines are guaranteed.
Samsung embracing crypto
Not all that long ago, most major corporations would have avoided any connection to the crypto world. There was a stigma to NFTs, like they were vague illicit. With this move by Samsung — press releases and all — it seems as though the mainstream business world is finally catching on to the value of NFTs.
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