Just recently Serenade launched its NFT platform for digital music and art collectibles. Welsh rock band, Super Furry Animals is celebrating its 20 year anniversary of the ‘Rings around the world’ album. A perfect reason for the famous band to reissue the album through the new collectible and music NFT marketplace.
Serenade only just launched its NFT platform earlier this week. Previously, fans and music artists could only find each other directly. For example, the fan could use the music based marketplace to request a personal video performance NFT from the artist themselves. For many artists, this generated a new source of income that proved highly welcome in times of lockdowns and no concerts.
How NFT platform Serenade intends to go eco-friendly
Firstly, the NFT marketplace Serenade focuses only on NFTs that are eco-friendly. The platform states its NFTs produce 1/44000th of the carbon emitted by the market standard. That equals about 1/10th of the energy usage of one tweet. You can read all about it on the website’s environmental policy.
Secondly, the NFTs will be created thanks to the L2 solution Polygon (former Matic) which functions next to the Ethereum blockchain. Thanks to the proof-of-stake consensus algorithm it greatly reduces environmental issues.
Additionally, Serenade created the NFT platform with a very low user on-ramp. You don’t have to be crypto literate nor need some sort of crypto wallet. You can pay for the artwork or music on this NFT marketplace via an innovative check-out. Apparently, this is designed to feel like a standard e-commerce experience. The platform directly handles the digital wallet and transfer from traditional payment into crypto.
However, Serenade faces fierce competition with the OneOf music based NFT marketplace backed by Quincy Jones and Royal which was founded by 3LAU and JD Ross. We sure hope the main benefactor of the competition will be the artists!