Sesame Workshop, the company behind the popular children’s show Sesame Street, ventures into the world of digital collectibles with its first-ever NFTs based on the iconic Cookie Monster character. The first drop of these collectibles is scheduled to take place on March 19. Sesame Street NFTs are to launch exclusively on the VeVe digital collectibles app. The Cookie Monster NFTs cost $60 each, with 5,555 editions up for sale.
Sesame Street NFTs: How to Get Them?
The introduction of Sesame Street NFTs is a significant development in the NFT industry. It shows that even established brands are looking to capitalize on the growing demand for digital collectibles. Furthermore, the brand taps into the growing demand for digital collectibles in recent times. The Sesame Workshop also hints that additional Sesame Street collectibles are coming soon.
“Collaborating with VeVe for [Sesame Street’s] first collection of digital collectibles is a great way to celebrate [the series’] enduring legacy and give our long-time fans a new way to showcase their love for Sesame Street and its characters,” says Jennifer Ahearn, Sesame Workshop’s VP, global strategic partnerships.
Moves like this certainly add to the growing number of studios, TV networks, sports leagues, celebrities, and companies launching NFT initiatives to engage with fans and generate revenue. Interested collectors may buy the Sesame Street Cookie Monster NFTs exclusively on the VeVe platform.
About the VeVe NFT Platform
VeVe, the platform hosting the Sesame Street NFTs, was founded in 2018 and has already sold over 8 million NFTs. The platform also offers premium licensed collectibles from partner brands like Disney, Marvel, DC Comics, Warner Bros., and Star Wars.
The VeVe app is available on both Google Play and Apple stores. Fans may use the app to showcase their digital collections in virtual showrooms and interact with other collectors.
Moreover, the platform uses Ethereum’s layer 2 scaling protocol, Immutable X. This allows instant trade confirmation, high scalability, zero gas fees, and a 99.9% reduction in environmental footprint compared to other technologies.