Siempre Spirits, an independent spirits brand and creator of Siempre Tequilas, announced the appointment of Bored Ape #5132, “Chido”, as its global ambassador.
Siempre Chooses Bored Ape NFT as Ambassador
The highly-rated independent brand relies on hard work and a highly rated authentic product instead of celebrities. Thus, Siempre chose “Chido” as the egalitarian ambassador — staying true and consistent with their values.
“Keeping very serious about our tequila, while being able to shine bright and have a bit of fun, is very true of Siempre. We see an incredible parallel between Chido the ape and our brand,” said Alex Lacroix, Co-Founder of Siempre.
“We have always wanted to put forth something or someone that exudes the same traits that Siempre embodies, and we felt that Chido the Bored Ape was a perfect fit,” Lacroix added.
Chido will also be the unofficial mixologist for the bar in the BAYC. He will mix up delicious tequila-based cocktails for any Bored Ape. Moreover, he will also travel the world, make special appearances and use his ‘star power’ in promoting Siempre Tequila. Additionally, spread the message that perseverance and being true to yourself and others can go a long way.
Monica Sanita, Siempre Co-Founder, teased about potential licensed releases. “Expect pop-up bars, special merch collaborations, and all types of fun, creative stuff you’ll find out about when the time is right,” she said.