Reality Gaming and Herotainment have given its green light to Toikido to turn Smighties NFT Collection into physical toys. Specifically, the toy and merchandise specialist has secured the global rights to create officially licensed toys and merchandise paired with NFTs based on the Smighties brand.
Smighties-Universe was developed and published by Reality Gaming Group in partnership with New York-based entertainment company Herotainment. Moreover, this partnership represents Toikido’s big leap towards the world of NFTs. The three entities hope to bring together the world of physical toys and NFTs seamlessly.
Smighties NFT Collection
When you buy the physical toys, it will bar a QR code that will redirect you to an online portal for Smighties Universe. This is an NFT-powered online world where collectors and players can use their NFTs and play with their favorite Smighties. Owners of Toikido’s Smighties toys will be able to claim a free NFT based on one of the hundreds of adorable and quirky Smighties-Universe characters.
So each character in the Smighties Universe is an NFT. Collectors can definitely unleash their inner kid in this Collection. There are over 136 unique characters to collect with different attributes, powers and strengths. Each Smighty can also be categorized by their element and by their rarity, including Epic ones.
Meanwhile, Toikido’s initial Smighties product line-up will include but is not limited to plush collectibles and trading cards. It will then expand into other core categories globally.
Clearly, Toikido is going all out in this partnership. Darran Garnham, founder and CEO at Toikido, explained why. He said, “The expansion of digital IP into physical products is a key focus for Toikido. It’s something I have been close to throughout my career, from Pokémon, Yu-Gi-Oh! through Moshi Monsters and, more recently Among Us.
Physical Toys and NFTs
Physical toys and NFTs have natural chemistry. The success of the toy industry is hinged on fans of the franchise. So collecting has always been at the core of its business. Meanwhile, the NFT space giants are Collectible projects like CryptoPunks, Bored Ape Yacht Club and Meebits.
Garnham added, “We have been following the NFT space closely for some time and believe it will shape innovation in gaming, entertainment, sport, trading and collectability and more in the coming years. The teams at Herotainment and Reality Gaming Group have put together a vibrant and very collectible IP which is going to be great fun to bring to life.”
A co-founder at Reality Gaming Group, Tony Pearce, shared that the vision is for “fans of Smight to own both a plush version of their favorite characters and a rare Smighties Universe digital collectible NFT.” Wade Teman, a co-founder of Herotainment, echoes this saying “Combining physical Smighties toys with digital NFTs is a first and unique way for collectors to have permanent ownership of their favorite Smighties.”
The Smighties toys will be available globally at major retailers from April 2022. However, all Smighties NFTs are available to purchase now at https://smighties-universe.com.