SportVEST Holdings, Inc. is moving on to the next stage of the partnership after the $105 Million NFT Deal with Major League Polo. To be precise, the Venture Arm of the NFL Alumni Association acquired MLP’s SuperDraft NFT Licensing rights.
The synergy between SportVEST and Major League Polo
SportVEST is a Tokenized Sports Venture Capital Fund investing in sports ecosystems that transforms sports into a new asset class. It aims to democratize and simplify investments into sports startups which have difficulties finding support within the more traditional business environments and sources.
The latest addition to its growing portfolio of digital assets now valued upwards of $200+ million is MLS’ SuperDraft NFT licensing rights for $105 million ($35 million over 3 seasons).
MLP is unique in world polo because it incorporates a SuperDraft as a means of polo player recruitment ahead of each season. Widely used in other American sports, it is a flagship event for teams competing in the MLP Season. During MLP SuperDraft, licensed pro polo sports teams select players who are in school or who have been signed by the League.
MLP and SportVEST are driven by the vision to engage and create unique experiences for the fans. Furthermore, it aims to unite athletes of different leagues and eras like never before.
Kimberly Casey Carr, President & CEO of Major League Polo and Vic Bakunoff of SportVEST Holdings believe there has never been an effort to allow the Legends of Sport and technology to be this interactive. To think that one could place the NFL and Polo in the same category is remarkable. It’s groundbreaking.
Shifting to NFTs
Legends of Sports events will kick off the partnership leading up to MLP’s SuperDraft on August 31, 2021. MLP’s World Series of Polo Championship series begins on December 26, 2021. It will feature 96 matches, 2 Semi-Finals and World Cup finals with 16 matches to be live-streamed.
MLP plans to feature its own esports title tourneys in their 16 pro stadium venues and leverage NFTs. “It’s a great opportunity for us to activate our fan engagement with our pro athletes, pro athletes from other sports, sponsors and our esports gaming,” said Kimberly Casey Carr. “We believe our unique offering of esports tournament play alongside our live polo sports match play, especially the SuperDraft event with the Legends of Sport, will provide an incredible experience with amazing NFT asset possibilities that capture moments on and off the field,” stated Ms. Carr.
Why NFTs and Sports Click
80% of the world’s population are sports fans. Thanks to the internet, all sports franchises and teams have fan bases spread across the globe. However, they struggle to connect properly and harness the potential revenue streams from all their fans. For example, Real Madrid has a global fan base of 450M but only 1% can watch the team live. So what about the other 445.5M fans? This is a massive untapped revenue that far exceeds any current revenue streams such as TV rights.
This where NFTs come in.
NFTs create new revenue streams for sports franchises and teams. Ticketing, merchandise, concessions, bettings, player transfers and even streaming – these are just some use cases of NFTs. Club Necaxa is even using NFTs to offer club shares. In conclusion, the potential ventures really are endless so we can expect more multi-million NFT licensing deals soon.