The frontman from iconic metal outfit System of a Down has gone non-fungible. Serj Tankian’s NFT art exhibition, ‘Not for Touching — The Intangible Composition’ — was unveiled yesterday, Monday 6th December. Presented by CurioNFT, 21 individual pieces feature, which can be viewed in an online gallery.
The work is a mixture of animated NFTs and archival giclée prints. Visitors also have the opportunity to buy works. One-of-one pieces are accompanied by a giclée print. Four one-of-25 NFTs are also up for grabs with signed prints. Finally, four one-of-100 tokens will be sold in digital format only.
Behind the Scenes of Serj Tankian’s NFT Exhibition
When visitors ‘arrive’ at the exhibition they can peruse digital gallery rooms. Among other things, each contains large-scale animations. These have been designed by Roger Kupelian. Not familiar? No worries — he’s the visual effects man from ‘The Lord of the Rings’ and ‘Hugo’.
Tankian told Rolling Stone magazine the environment was front and centre when finalising exhibition plans, with ‘lazy minting’ used. Basically, this means reducing emissions by only minting when Ethereum is in low demand.
“[I] decided to start painting so I can see my music,” Tankian said. He went on to say music is intangible, and under-valued. He also added he’s happy his art is never available outside exhibitions. “The art, my art, makes my music more exclusive.
“NFTs are the next step. Within NFTs, we’re not just able to connect the music to the actual painting but we’re also able to make them dance,” he continued. “The more we interact with multiple senses the greater the artistic multiplier effect.”
A Tankian Year
‘Not For Touching’ is the latest creative project from Tankian this year. In July, ‘Cool Gardens Poetry Suite’ was released. Simply put, poems from his ‘Cool Gardens’ collection were paired with new classical music pieces. Meanwhile, ‘Cinematique’ saw the artist present 25 compositions. Each of these was split into two — classical and modern. Elsewhere, he was also responsible for the soundtracks to the documentaries ‘Truth to Power’ and ‘I Am Not Alone’.
All of which reveals the System of a Down star as someone keen to explore as many projects as possible. As such, it’s no surprise to see him working within the NFT space. After all, many tout this emerging scene as the future of art itself.
Of course, it has also been a busy year on the music NFT front. Recent examples of musicians going non-fungible include pop star Sia and Buju Banton. 2021 has also been all about metaverse performances. For example, Ka$hdami’s gig in Cryptovoxels.
With 2022 now bearing down on us, we’re keen to see what comes next in terms of music and NFTs. If nothing else, we expect more NFT tracks and albums. Not to mention even more ideas to using smart contracts to protect artists, fans, and creators. It’s a brave new world indeed, and our best advice is to embrace it.