The Price Is Right, one of television’s longest-running game shows, is launching a new collection of gamified NFTs. These NFTs relate to several iconic games within the show. They will launch on Theta Drop, Theta Labs’ environmentally friendly, low-cost NFT marketplace, in collaboration with Fremantle, the show’s producers. The first drop, the ‘Cliff Hangers’ pack, will debut on July 15th. There are 1,000 Cliff Hangers NFTs on offer.
The Price Is Right NFT collection will give collectors a taste of the game
Furthermore, fans can also own a part of TV history, with the legendary show for grabs. The latest news on the NFT collaboration follows the initial announcement to celebrate 50 years of The Price Is Right in February.
“For fifty seasons, The Price is Right has produced a range of iconic pricing games that American audiences have come to know and love,” says Angela Hueber, Vice President of Partnership Solutions, Fremantle. “Now, with Theta-powered NFTs, fans of the show will have the chance to own a piece of television history and take part in exciting challenges.”
About Cliff Hangers
The ‘Cliff Hangers’ generative NFT drop will focus on the iconic pricing game within the show. What’s more, NFT holders will have the opportunity to win a super rare replica Plinko chip NFT. The NFT is redeemable for a physical replica version of the NFT.
People who win one of the ‘100% success’ Cliff Hangers NFT will get to continue in the ‘game’. Like the real-life game, they can try the Big Wheel and Showcase Challenge.
Furthermore, future drops are based on some of the most prominent segments in The Price Is Right show as they continue the 50th-anniversary celebrations.
Finally, other props are on offer to win in the Cliff Hangers NFT drop, such as a ‘Yodely Guy’ NFT.