Ubisoft and Animoca Brands have climbed into bed together, with the partnership almost-guaranteed to mean big things for blockchain gaming. But what exactly can we expect?
Well, firstly it’s important to realise that, at the time of writing, this is all about investment. Ubisoft, and a number of other individuals and companies, have helped Animoca Brands raise an impressive $65million.
This places the overall value of Animoca at around $2.2billion, making it one of the most powerful names in blockchain gaming. Other parties involved in the deal include Justin Sun, founder of Tron. Overall, this means Animoca is in a strong position to pursue its goal of acquiring new game studios.
Wait, I’m Not Sure What Animoca Brands Is?
Simply put, Animoca Brands is a giant in the nascent blockchain gaming scene. The company’s overall ambition is to offer digital property rights to all its users. Considering its focus is gamers, that means players having a share, and say, in what they play. Currently, the firm owns a number of big hitters in this corner of the video game market. For example, ‘F1 Delta Time’ and ‘The Sandbox’. It also has a significant stake in ‘Treeverse’, ‘Star Atlas’, and the Flow blockchain.
OK, and What About Ubisoft?
Ubisoft is an ideal investment partner for Animoca Brands. As we mentioned above, this is one of the planet’s foremost video game develpment houses. Established in 1986, its headquarters are located in the Parisian district of Montreuil. Interestingly, although not really relevant to this story, during the days of Louis XIV and Louis XVI, this is where the famous ‘Peach Walls’ were located. Effectively the main fruit garden for the royal court.
Digressions aside, in 2020 alone Ubisoft turned over more than $1.5billion. Which isn’t that surprising when you look its the roster of titles. Those who have played ‘Assassin’s Creed’, ‘Prince of Persia’, ‘Rayman’, or any of the Tom Clancy titles will already be more than familiar with the branding. All those games, and plenty more, come from this powerhouse of platformers, shoot ’em ups, and stealthy simulations.
Finally, What About Ubisoft and Animoca Brands?
Crucially, in terms of the Animoca Brands deal, Ubisoft is a fitting partner. The company has been quick to start exploring blockchain gaming already. The company’s Entrepreneur Labs have hosted the likes of Xaya, ‘Splinterlands’, and ‘Axie Infinity’. It also created and sold a series of NFTs based on its Raving Rabbids franchise of titles. Not to mention the fact it supports blockchain-based games distribution platform, Ultra.
We’re yet to see non-fungible tokens inside the company’s games, but this may be why it wants to establish solid ties with one of the most exciting names in blockchain gaming. Whatever comes from the deal, one thing is for sure. Blockchain gaming — from the new Chimeras Metaverse play-to-earn platform, to Polygon-based survival title ‘Decimated‘ — is only getting bigger by the week. Even if Steam, one of the world’s biggest video game marketplaces, recently banned all non-fungible games and crypto.