A few days ago, publishing giant Ubisoft announced that it would jump on the NFT train and introduce its own token, Ubisoft Quartz. However, it seems the company may fail to make it in the NFT world after fan backlash.
A Wake-up Call for Ubisoft
On Tuesday the 7th of December, Ubisoft announced its NFT named Ubisoft Quartz. Ubisoft Quartz is a new initiative by the publisher to jump into the NFT space. The publisher announced Ubisoft Quartz in its game Ghost Recon BreakPoint. The company released a trailer showcasing the NFT but was met with fan backlash. As a result, Ubisoft delisted the video, stalling its plans in the NFT space.
Fan backlash came from the general simplicity of the NFTs application through its use of a numbering system that is commonplace in games. The delisted video racked up 2400 dislikes and 197 likes when listed. The video itself just peaked at over 100,000 views.
Ubisoft is not the first large video game publisher to try and jump into the NFT space; EA has also been toying with the idea. Andrew Wilson, the EA CEO, has openly stated that NFTs will play a part in EA’s future.
On the other hand, video game companies such as Xbox have been more reluctant to invest in NFTs but are keeping a close eye on the industry. As a result, the NFT industry will become a battleground for investment by large video game publishers in the future.