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    Unit London presents the UK’s first-ever NFT exhibition

    By Janelle BorgFebruary 15, 20222 Mins Read
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    Unit London will be launching the first UK exhibition of physical NFT artworks tomorrow. The exhibition – Eternalising Art History – includes masterpieces by Leonardo Da Vinci, Caravaggio, Raphael and Modigliani. Between 16 February and 19 March, art and tech enthusiasts can view these digital artworks free of charge in Mayfair, London.

    NFT exhibition London
    Arts enthusiasts based in London can now appreciate six Italian masterpieces from the comfort of their home city

    The physical counterparts are in museums in Italy. However, thanks to the latest Web3 technology, the digital versions of these masterpieces will be available to the public in London.

    The six masterpieces included in this exhibition represent a different art movement. Each NFT is an exact replica of the physical artwork – priced between £100,000 and £500,000. 50% of the net sales of each artwork will go directly to museums to preserve their collections for future generations. Moreover, each work will be available as a digital limited edition of nine.

    Eternalising art history via NFTs

    Unit London has been leading the UK’s digital art revolution since its inception in 2013. Eternalising Art History will be the first in a series of planned exhibitions of digital artworks. As a result, these exhibitions will further bridge the gap between physical and virtual experiences.

    Joe Kennedy, Director of Unit London, commented on the arts sector and the metaverse: “We are delighted to present Eternalising Art History as a first of its kind; truly breaking new ground. We are entering a brave new world and it’s exciting to find opportunities for blockchain technology to generate audiences, revenue and footfall for the museums that care for these masterpieces.”

    This NFT exhibition in London comes at a time when most people are still unable to travel due to COVID-19. In addition, it coincides with the increasing popularity of NFTs in the fine arts sector; especially after the art industry recorded annual sales of $2.7 billion in 2021 due to NFTs.


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    Janelle Borg
    • Website

    Janelle is a freelance content writer with a passion for all things related to music, marketing and tech. She looks forward to bringing you more news relating to the fast-paced world of Crypto and NFTs from her home office in Brighton.

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