Universal Buys A Bored Ape NFT To Manage Its Virtual Band, KINGSHIP

Universal Music Group’s Web3 label, 10:22PM, has joined the Bored Ape Yacht Club through their purchase of BAYC #5537 for a price of 125 ETH around a month ago. Now, they’re calling it Manager Noët All, and it will serve as the manager of ‘KINGSHIP’, the first-ever metaverse music group.

About KINGSHIP and Manager Noët All

10:22PM have launched the very first “metaverse music group”, titled KINGSHIP. With their purchase of a Bored Ape Yacht Club NFT, specifically #5537, they have their female manager, named Manager Noët All.

Other members of the band include a Mutant Ape and three Bored Ape NFTs. These include a rare solid gold NFT and one that features the blue beams trait.

You can find more information through KINGSHIP’s Discord, website and Twitter, all of which were launched by 10:22PM. Since starting these, they have already grown a huge audience, with 17,000+ Discord members and 6,000+ Twitter followers, and counting. The pages were started in November when the first announcement came out, however, they’re all just becoming active now.

The founder of 10:22PM, Celine Joshua, commented on the KINGSHIP band, stating: “We have been incredibly busy developing KINGSHIP since our initial announcement. I’m so excited to introduce Manager Noët All, one of many new characters that will be joining the KINGSHIP universe. As the manager of the group, Manager Noët All will help drive the storyline and allow us to communicate with the community.”

She added: “We hope to make the KINGSHIP universe as entertaining and immersive as possible. While simultaneously building value for holders. With the launch of KINGSHIP’s official Discord, the community will have a home where members can interact with one another. Also, they can get all the latest updates on KINGSHIP’s journey, including how to access the allowlist. Stay tuned, there’s so much to come.”

Universal’s 10:22PM Label

As Universal Music Group’s next-gen label, 10:22PM has been discovering, developing and empowering artists, digital creators and brands since 2018. They provide an innovative framework with a team of industry endemics. 10:22PM enables boundary-pushing talent to operate as fast and fluidly as the space requires.

Through utilizing new technology and platforms, alongside first-of-a-kind strategies and execution, 10:22PM keeps its talent & IP at the forefront of entertainment and commerce. Leading the charge towards a Web3 future, 10:22PM sits at the intersection of music, gaming, NFTs, Blockchain and the Metaverse.