Prepare for big news from the blockchain gaming scene. Upland and Animoca Brands are now linked, with the latter investing in the top-rated land ownership game amid a recent valuation.
First, though, introductions. If you’re not already familiar, Upland is a virtual real-estate game. On a similar tip to Monopoly, the difference, in this case, is you trade NFTs, not fake paper money. So far so clear? Good, let’s continue.
After a relatively humble start — Upland claimed just a few thousand users in early-2021 — the game now has around 34,000 active daily players. Considering these people are trading assets with real-world value, you can see why Upland has a $300million valuation. Clearly, Animoca Brands sees the potential too. In fact, the company just ploughed in $18million.
Both Upland and Animoca Brands are on the Rise
There’s no doubt Upland is growing in popularity. Given the longstanding love gamers have for city builders that’s no surprise. Especially as this title has a range of appealing aspects. Players can earn cash from buying and selling virtual real estate, itself a growing sector, completing signature collections, taking part in treasure hunts, and other live events.
Meanwhile, Animoca Brands is also enjoying a lot of success. The company is one of the biggest names in blockchain gaming and has a number of huge titles already on its playset. Last month, a pair of play-to-earn games tied to the Olympics were announced. Elsewhere, ‘Phantom Galaxies‘, ‘REVV Racing‘, and ‘Star Atlas‘ are — in two words — already massive. All of which appealed to global video game giant Ubisoft so much the French firm has invested $65million in Animoca Brands.