Urban Outfitters is supporting the launch of the Smiley NFT artwork by legendary graffiti artist, André Saraiva. The collection composed of 500 NFTs marks Smiley’s 50th anniversary.
About André Saraiva and the Smiley NFT Collection
André Saraiva is a Swedish-French artist widely recognized for his cartoonish characters. For instance, his alter ego Mr. A is a signature design and an iconic character in the fashion and art scene worldwide.
In the upcoming NFT collection, André will reimagine the Smiley logo in different ways. He will have his own unique take on the iconic logo and create a limited-edition set of designs. We’ll be able to see his established graffiti art style incorporated with the recognisable Smiley face.
Aside from being a collectible artwork, the NFTs will also act as utility tokens. Select NFT holders can later unlock prizes and rewards over the course of ten weeks.
More Details About the NFT Drop
The collection was developed and is under the management of North&Touth Entertainment Group — a multimedia company and Web3 agency based in Beverly Hills California.
The public mint of the collection will be on Friday, 8th April at 10:00 a.m. GMT/BST on the online NFT marketplace OMGDrops. NFT enthusiasts and collectors can purchase these rare NFTs at 0.2ETH or around £393.65 / €467.
Urban Outfitters announced its profits in the collection will go towards ‘Free Movement Skateboarding’, a sponsored NGO partner to THE SKATEROOM. Moreover, the brand will also retail a range of Smiley Collectors’ Editions as homeware and fashion pieces online and in-stores.
Finally, to stay updated on news and announcements regarding the NFT drop, you can join the collection’s Discord server.