VeeFriends x Macy’s x Toys“R”Us Launch Exclusive Physical Collectibles

Gary Vee surrounded by VeeFriends x Macy’s plush toys

Gary Vee’s VeeFriends has teamed up with Macy’s and Toys“R”Us to launch new limited edition collectible characters. The exclusive collection will be available on pre-sale starting today, and will officially launch on October 17. Notably, this is the first time VeeFriends is dropping physical versions of its much-loved digital characters.

Let’s take a closer look at what the VeeFriends x Macy’s collectibles are all about!

Gary Vee surrounded by VeeFriends x Macy’s plush toys

VeeFriends x Macy’s physical collectibles will drop this month!

About VeeFriends x Macy’s physical collectibles

For the uninitiated, VeeFriends features characters that serial entrepreneur Gary Vee himself imagined and created. Now, in collaboration with Macy’s and Toys“R”Us, VeeFriends characters are coming to life. The exclusive physical collectibles will be available as plush and/or vinyl character sets.

In essence, the collection features 10 special characters from the 283 VeeFriends Series 1 collection. What’s more, each character has a story behind its trait, including Practical Peacock, Willful Wizard, and Genuine Giraffe. Moreover, users can scan the printed QR code on the characters to learn more about the stories through 3D animated short films.

“This partnership means way more to me than you could ever imagine,” said Gary. “The thought that VeeFriends will be in Macy’s and Toys“R”Us simultaneously is incredible…We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys“R”Us the first time.” 

How to buy VeeFriends x Macy’s characters?

London-based entertainment company Toikido is the brains behind the collectible designs. You can exclusively buy them at, the Macy’s mobile app, and at all Toy “R” Us at Macy’s stores. Additionally, you can purchase them on The prices range from $9.99 to $29.99. 

However, existing holders of specific characters can claim a free figure. For more information, keep an eye on the VeeFriends website

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