Walmart is the latest top brand to secure a spot in the Roblox metaverse as it launches ‘Walmart Land’ and Walmart’s ‘Universe of Play’. On September 26, the brand announced its jump into Roblox while debuting the two immersive virtual experiences.
Walmart is not the first brand to partner with Roblox. For instance, earlier this year, Gucci joined Roblox. So what are ‘Walmart Land’ and Walmart’s ‘Universe of Play’ in Roblox?
What Is Walmart Land In Roblox?
Walmart aims to provide customers with unique interactive entertainment through the Roblox metaverse experience. In their words, they would be “bringing to life the best of Walmart’s ‘isles’ in a virtual world.”
Therefore, the purpose of Walmart Land is to deliver the best style, fashion, beauty and entertainment to the Roblox community (which has 52 million users!). Through this, users can access virtual merchandise (verch), tokens earned through games, and a Physics-defying Ferris wheel.
Additionally, Walmart Land debuted with three big experiences to attract the next generations of buyers. These experiences include an ‘electric island’ for music lovers, a ‘house of style’ for fashion lovers, and an ‘electric fest’ for concert lovers.
What Is Walmart’s Universe of Play In Roblox Metaverse?
Walmart’s Universe of Play aims to become Roblox’s ultimate virtual toy destination. The universe includes various immersive games where users can play up to five games that offer different experiences.
Users should collect as many virtual toys as possible to earn coin rewards. Above all, Walmart’s Universe of Play will provide users with virtual adventures using items like hoverboards with which avatars can travel the universe.
About Walmart and Roblox
Seeing how excited Walmart is about their jump into the Roblox metaverse, it seems they won’t be backing down soon. In fact, they urged customers who use Roblox to check out Walmart’ isles’ to receive verch and unlock exclusive content.
After brands like Nikeland and Ralph Lauren have seen success with their Roblox move, some people are curious to witness Walmart’s new venture.