Leading Web3 solutions platform Arianee has announced that it raised €20m in a Series A funding round led by Tiger Global.
Tiger Global Led Arianee’s €20 million Series A Funding
Arianee is an end-to-end Web3 solution built to help brands create, distribute and leverage value through NFTs.
In the €20m Series A funding round led By Tiger Global, Arianee’s existing investors, Bpifrance, ISAI, Cygni Labs, and Noia Capital, also renewed their support. Furthermore, this round also saw participation from Commerce Ventures, Motier Ventures, and Pierre Denis, the former CEO of Jimmy Choo.
Since 2018, Arianee has been aiming to disrupt CRM by leveraging web3 technologies. In fact, its mission has been to help businesses build direct-to-consumer relationships independent from big tech platforms.
For instance, on buying from a luxury brand, you will receive a digital certificate of the item as an NFT. Since the certificates are issued as NFTs with specific serial numbers, the ownership would be more secure.
In March 2021, Arianee closed a $9.5 million seed round. Moreover, users of the firm’s Ethereum-based offerings include Paris Fashion Week, Breitling, Groupe Casino, Printemps, Vacheron Constantin, Panerai, and IWC.
About Tiger Global
Tiger Global Management is an investment firm focusing on private and public companies in the internet, software, and FinTech sectors. Moreover, the firm aims to partner with dynamic entrepreneurs who operate market-leading companies. Also, its investments have included LinkedIn, Stripe, Patreon, AirBnB, Flipkart, SVT Robotics, ClickUp, Brex, Peloton, Meta (formerly Facebook), and Toast.
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