Entertainment industry blockchain XPOP announced a new NFT marketplace focused on K-Pop is coming at the end of June. The platform, focused on South East Asia, boasts a roster of 200 K-Pop artists, 100 games, and a cache of pre-minted works ready for launch.
The system has been two years in the making, and has three distinct components:
- XPOP Music, which handles music sales, merchandising and awards for artists and fans;
- XPOP Webtoon, which meshes K-Webtoons with NFT tech; and
- XPOP Games, which is a collaboration with mobile game makers bringing over 100 titles to the platform.
XPOP planning for NFT success
The XPOP blockchain was designed to blend growth and decentralization, with a specific focus on serving the entertainment industry. It promises governance shares for creators, publishers, producers, investors and planners. As well, it allows copyright holders to protect their works while still enjoying the benefits of the crypto economy.
By partnering with K-Pop acts, XPOP is positioning itself to be the premier token in Korea and potentially the world. The fanbase for Korean acts is famously loyal, so even the tiniest slice of that market could propel XPOP into the top tier of NFT marketplaces almost overnight.
Potentially redefining the NFT landscape
It can be easy to forget that NFTs are a global phenomenon, due to the dominance of English language-fronted marketplaces right now. But once the K-Pop scene gets more comfortable with the concept of tokens and crypto wallets, there could be a seismic shift in who the “average” NFT users are. If XPOP achieves even a portion of what it expects, we could be in for a whole new landscape of NFT possibilities.
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