Budweiser will partner with VAYNERNFT to release a new NFT collection that will feature emerging artists. The famous lager company will work with 22 of the world’s top up-and-coming artists to drop NFTs.
Budweiser will Partner VAYNERNFT to Release NFTs
To buy one of these tokens known as Budweiser royalty tokens, you must be over 21 and pay up a hefty $499. The tokens will mint at different degrees of rarity and reveal an NFT relating to one of the 22 artists. Overall, there will be 11,000 NFTs available, with each artist getting 500 tokens.
All in all, Budweiser is spotlighting global artists who are just breaking into the art world. Richard Oppy, the Vice President of Global Brands at AB Bev, had this to say about the Budweiser VaynerNFT partnership:
“We are on a mission at Budweiser to give up-and-coming artists a global stage that they might not have access to otherwise. This talented group of artists are doing something different and exciting within their respective genres and markets, and we’re honored to spotlight them and give fans a richer digital experience with our latest NFT collection.”
As a result, the partnership hopes to use NFTs to help artists reach new audiences. Thus, the companies actions show how the digital nature of NFTs can help artists reach new audiences. In the future, we will likely see further partnerships like this one.