Global R&B/Pop superstar Rihanna and superproducer Deputy team up with NFT royalty platform anotherblock to offer their hit single as an NFT with royalty revenue shares! The triple-platinum record “B**ch Better Have My Money” is the next big drop on the platform. Read on to learn how NFTs and music royalty share drops are changing how people enjoy their music experiences.
Fans Get My Money: How Rihanna, Deputy, & anotherblock’s Latest Digital Drop Expand NFT Music
On February 9, three days preceding her Super Bowl Halftime Show Rihanna & producer Deputy are dropping their hit single “B**ch Better Have My Money” as a digital collectible. 300 NFTs going for $210 a piece allows holders access to 0.0033 % of the Rihanna song’s streaming royalties. The triple-platinum song is taking center stage to deliver Rihanna (and music) fans more value than streaming.
“As a fan, you get a certain attachment to an artist or a song. When you get an opportunity to own a part of a song, it’s a game changer. It creates a whole different realm of being connected, outside of streaming or concerts,” says Deputy. “anotherblock creates another platform for fans to engage in and be a part of my career”.
The song was a top 10 single in eight different countries when it was released in 2015, and now was dubbed one of the most essential songs of the 2010s by Pitchfork. Moreover, the track now has over a billion streams across platforms. It is also going strong as a classic track of modern times. It is also a promising record that will play on for years to come. Deputy conceptualized the song inspired by popular trap music sounds of the time. But what sets it apart is the way the beat branches out into different emotions.
“I used polarizing sounds and beats, raw emotions. It was aggressive, something you never heard before,” Deputy recalls. “It’s something different when you have a record with one of the biggest pop acts and a crazy video. It went off and it confirmed my position as a producer.”
anotherblock is a digital music community building the future of the music industry via music rights catalogs. In 2021, Michel D. Traore, Sebastian Ljungberg, and Filip Strömsten founded anotherblock to tackle and overthrow hurdles around music rights and publishing. By connecting music rights to NFTs, anotherblock also creates a smooth and easy way to both buy and sell music rights. The anotherblock catalog includes stellar tracks such as The Weeknd’s “Acquainted”, Metro Boomin & Offset’s “Ric Flair Drip”, and even Alan Walker & Ava Max’s pop anthem “Alone Pt. II”.
Talking about the latest drop, anotherblock CEO Michel D Traore says “We’re thrilled to let more fans of groundbreaking tracks like ‘BBHMM’ connect with their favorite songs and support the creative people behind them in new ways through our drops. Every drop has grown in scale and value, and we’re committed to offering truly high-quality tracks as we show the world what it means to democratize music rights and give producers like Deputy a chance to do more with their rights.”