Celebrating the arrival of the brand’s latest Ozworld collection, adidas Originals is launching the world’s first personality-based AI-generated avatar creation platform, in collaboration with Ready Player Me. Designed to empower and open up the pursuit of self-expression for all, the online Ozworld experience enables users to create their unique digital selves, as well as which can then be taken around the web exclusively with Ready Player Me – a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity.
When and Where
On April 8th the brand will launch the world’s first personality-based AI-generated avatar creation platform. A landmark partnership with Ready Player Me allows each unique avatar to freely traverse the Metaverse. Additionally, across over 1500 apps and games. A new playground to co-create with the brand’s community, the experience launches to the public on April 8th at http://ozworld.adidas.com/. Meanwhile, adiClub Members and Adidas NFT holders will be granted early access via a unique URL, as well as with the first installment of avatars arriving on April 28th across the metaverse.
More Info about Ozworld Adidas NFTs
Global design and experience agency Jam3 is the partner that helped Adidas Originals create this work.
Additionally, Jam3 is a design and experience agency that partners with forward-thinking brands from around the world. A collectible lucid dream chained to the Emerald City of Ethereum. A digital journey made of 9 limited drops: 4 shoes, as well as 4 characters, 1 OzWorld, disguised as NFTs.