Buckle up Ferrari Fans! The luxury Italian auto manufacturer is giving its 2022 racing season an NFT twist thanks to its multi-year contract with Velas.
The Swiss technology firm is an expert in creating digital products and services. So future Ferrari NFT drops are in good hands!
Ferrari’s NFT Charge
Ferrari is making a huge bet on NFTs because the partnership extends across all its racing lines. Velas will be the Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse. The same arrangement applies to their Esports team. It will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship.
Scuderia Ferrari general manager and team principal Mattia Binotto shared that both brands have the same values. “We are pleased to start this collaboration with Velas Network AG. A company that makes innovation and performance the hallmark of technologically advanced products and services. These are all values that unite us and that led us to choose Velas as one of our Premium Partners.”
Meanwhile, Velas’ co-founder and chief executive officer, Farhad Shagulyamov, is excited to showcase their platform. “Having built a next-generation blockchain that puts the emphasis both on sustainability and performance, it was natural to partner with another icon of excellence.”
Red Bull Racing is also doubling down on its NFT efforts. One of its drivers, Max Verstappen, recently bagged the 2021 World Championship. So to celebrate his victory, Red Bull launched 33 limited edition Max Verstappen NFTs. The drop was a massive hit, with all NFTs selling out in just one day!
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