Game On: Nike Teases Sneaker NFT Collection in Fortnite

A screenshot of the Fortnite X Nike logo.

Nike’s potential release of sneaker NFTs in Fortnite, the popular online game by Epic Games, has sparked excitement among collectors. As Nike hints at an upcoming “ultimate Sneakerhunt” called “Airphoria,” speculation grows about the integration of Web3 elements into the game.

TL;DR

  • Nike hints at dropping a collection of sneaker NFTs in Fortnite, the massively popular online game by Epic Games.
  • The collaboration presents a massive opportunity for Web3 adoption, with Fortnite boasting over 242.9 million active players in the past 30 days.
  • The involvement of Nike’s .Swoosh logo and Epic Games’ positive stance towards NFT gaming suggest an exciting fusion of virtual sneakers and digital experiences in the gaming world.
A screenshot of the Fortnite x Nike Air Max logo.

Nike could release NFTs in Fortnite.

Speculations on Nike NFTs

Nike has hinted at an upcoming release of sneaker NFTs in the widely popular online game Fortnite by Epic Games. This move would represent a massive opportunity for Web3 adoption among traditional gamers. The game had nearly 242.9 million active players in the past 30 days, according to Active Player.

On June 16, Nike unveiled that the “ultimate Sneakerhunt” would commence on June 20. A brief video accompanying the announcement featured the prominent logos of Fortnite and Nike’s Air Max against a backdrop of floating clouds. The video then transitioned to reveal the name of the sneaker hunt, “Airphoria,” while displaying Nike’s .Swoosh logo for its Web3 platform alongside Epic Games’ Unreal Engine logo.

Although details are currently scarce, members of the community speculate that Nike may have developed an NFT-related game utilizing Fortnite Creative 2.0. This mode enables users to create their virtual island game maps using Fortnite assets, resembling ROBLOX’s game creation feature.

Is Fortnite Creative at the Heart of this Collaboration?

Twitter users familiar with the gaming landscape recalled Fortnite’s recent introduction of Fortnite Creative 2.0 and suggested that Nike might have utilized this mode for their game. They also noted that Nike previously created a game on ROBLOX but without NFT integration.

It remains unconfirmed whether NFTs will be involved in Airphoria. However, the involvement of Nike’s .Swoosh logo hints at their potential inclusion.

Furthermore, Epic Games has expressed a favorable stance toward NFT gaming. Nike’s NFT unit has been actively pursuing entry into the traditional gaming space. Also, on June 1, .Swoosh announced its NFT integration into games developed by EA Sports. It included the immensely popular FIFA soccer game franchise.

The specific EA Sports games to feature NFTs have not yet been confirmed. Still, Nike’s progressive steps into the metaverse and gaming industry continue to unfold.

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